From 1787, beer was brewed at Neue Straße 50. In 1791, Johann Wörnlein, the first owner of the brewery, also acquired a rock cellar with a garden above it. The garden on the eastern part of the castle hill became very popular in the following years. After several changes of ownership, Johann Holzberger bought the business and its beer cellar on the castle hill in 1858. The brewery inn and cellar flourished; in the 1870s, several hectoliters were even exported. By 1872, Johann Holzberger and his beer were on everyone's lips. That year, he was managing the Erich-Keller, the heart of the Bergkirchweih (Bergkirchweih), because the export-oriented Erich-Bräu (Erich Brewery) had reached its capacity limits. Due to increasing competition, his son Christian discontinued the brewery in 1899. The technical buildings were converted into apartments, but the restaurant continued to exist.