Hybrid business models, meaning selling both locally and online, are now on the rise. However, not every businesswoman, not every businessman, has the time for intensive training to prepare for setting up an online shop. "In order to provide assistance to all business owners and service providers here in Erlangen, we have – thanks to the financial support of the City of Erlangen – signed a cooperation agreement with Plutus GmbH for the MeineStadt.Digital platform for at least one year," says Christian Frank, board member of City Management Erlangen eV. "After the "Schaufenster" (visit-erlangen.de/showcase), which we set up during the lockdown, and whose logical continuation is the development of an online marketplace through the project eBay Your City Erlangen is, follows with the digital learning platform Now, our next offering," says Christian Frank. MeineStadt.Digital was developed in collaboration with professionals from city and town marketing and offers a digital learning platform specifically for regional retailers. This learning platform gives businesses the opportunity to acquire the tools they need to set up an online shop step by step – completely free of charge!
For many people who run their own business, continuing education is hardly feasible due to time constraints. A successful entry into the Online trade However, this is usually only possible if you are familiar with relevant platforms and important social media channels. To be independent of time-fixed training courses and workshops, Plutus GmbH has developed a 24-hour training portal that specifically addresses the individual needs of retailers. "On our platform, we deliver Time-independent training offers in the form of video courses, checklists and presentations in the areas of Google My Business, YouTube, Facebook, Instagram, TikTok and possibilities of communication in times of Corona", says Pascal Hansen, project manager at Plutus GmbH, the company behind the MeineStadt.Digital platform. "Our goal is to make it easier for everyone – from fashion stores to law firms to family doctors – to gain placement on these platforms. This gives users a good opportunity to manage their company profiles professionally and expand their digital presence – without direct support from a costly agency," says Pascal Hansen.
When building the Training videos Great importance has been placed on ensuring that everyone can understand and comprehend them. Therefore, they are short and concise. In addition, concrete application examples makes it easy for users to familiarize themselves with the subject matter.
