City Management and Erlangen Tourism and Marketing Association deepen cooperation with HC Erlangen
The City Management (CM) and the Erlangen Tourism and Marketing Association (ETM) are continuing their exclusive partnership with HC Erlangen. Both, like Erlangen as a tourism destination, stand for the highest standards and quality. The goal is to integrate the new "Visit Erlangen" tourism logo into joint HCE marketing campaigns through synergy.
The city management and the Erlangen Tourism and Marketing Association will continue their exclusive cooperation with the HCE in the future. Because, just like Erlangen as a tourist destination, the HCE stands for the highest quality. The common goals of the partnership are to increase awareness of the Huguenot city. Key elements of this partnership include the integration of the "Visit Erlangen" tourism logo in combination with many of the HCE's marketing campaigns. For example, the HCE's nationwide presence through television broadcasts of the games will be utilized, as will its digital reach. Furthermore, the local venue offers other excellent marketing opportunities.